How Banner Avertising Could Be The Missing Link You Need To Add To Your Lead Generation Strategy
24 Jan 2012 at 3:46pm
Banners are the "virtual billboards" you see on websites. They are one of oldest forms of advertising on the internet today and will probably be around for many years to come. If you are looking for a easy and simple solution to generating good quality traffic to your website than banners advertising is a excellent choice.

Are the New DFP Ad Tags (GPT's) Decreasing Your Ad Revenue?
19 Jan 2012 at 4:02pm
After hearing all the exciting news and new features of the new DFP ad tags (aka. Google Publisher Tags), how could a publisher not implement them? After implementation of the asynchronous ad tags, the ads are supposed to load faster from single page request ad serving, you're supposed to be able to serve ads in emails and newsletters and DFP can serve passback ad tags that point back to DFP to choose the next ad.

Five Checklist Items When You Receive a New Ad Creative From Your Advertiser
11 Jan 2012 at 9:55am
Did you receive any Internet banner ad creative from your advertiser? Here are the five checklist items you should look for.

Writing Winning Ads That Will Attract
9 Jan 2012 at 2:36pm
An article on the importance of advertising and how to write ads that will attract. Using the right words - understanding what the goals of your ads are to be. Deciding who is your target audience - then writing for them. Knowing what the guidelines are to be followed for a successful ad.

How Much Time a Week Should You Put Into Optimizing Your Ads?
3 Jan 2012 at 11:12am
It's a sad story that most publishers spend the majority of their time on traffic generation when there are so many low hanging fruits on the ad optimization side. Are you one of these publishers?

CPA Marketing: The Best Advertising Method
16 Dec 2011 at 8:08pm
When it comes to being a success with CPA marketing, it's important to understand one vital aspect of Internet Marketing - pay-per-sale. CPA, which stands for "cost per action", is a form of advertising in which the amount you pay for a service directly reflects an action taken from whatever it is you are advertising. Cost-per-action adds have become a large favorite of many online businesses as they only have to pay when an advertisement gains results.

How a Flash Banner Can Generate Better CTR Than a Static Banner Does
7 Dec 2011 at 9:31am
Have you created a static banner that isn't quite working? Are you disappointed that your banner Ad is not generating as many clicks as you thought it would? Chances are your banner is in the 'banner blindness' zone or maybe it's unable to stand out in the crowd.

How to Maximize Your Banners
7 Dec 2011 at 8:50am
Ever wonder who in the world is clicking on those crazy ads on the side of your favorite sites? Better yet ever wonder who's making money on them in their sleep?

Ad Banner Creatives: Why Ugly Creative Is Better Than Beautiful Creative
5 Dec 2011 at 2:13pm
The right creative in your ad banner campaigns can make a huge difference in user response. However, there is a temptation to make this creative beautiful or cosmetically appealing, rather than something the user is inclined to notice or click on. This article will detail some of the factors involved in making sure creative stands out in a way that is tasteful, gets clicks, and brings value to the online advertising banner campaign.

Optimizing Online Advertising Banner Campaigns for Media Agencies and Ad Traffickers
29 Nov 2011 at 11:38am
Optimizing your ad banner campaign (or your client's) is the best way to get more impact and results for your online advertising dollar. This article will show you 3 easy ways to get the best value from your campaign and save money for future campaigns.

Web Banner Advertising, Is It For You?
28 Nov 2011 at 8:24am
If you are looking to increase your traffic, sales, credibility and branding online, web banner advertising is a good method to use. Just think about it, as you surf the Web you surely notice online banner advertising popping up as you browse through different sites.

Online Classifieds Portal in Uganda? Who Wants to Be a Millionaire?
23 Nov 2011 at 8:16pm
Ugandans are increasingly starting to use the internet given that internet usage has increased from 0.1% in 2000 to 9.6% of the population in 2010. With this significant increase has followed the online classifieds portal that has been popularised by websites such as Craigslist, eBay and gumtree.com. This article analyses what it takes for a potential Ugandan investor to go into this sector.

What You Need to Know About Banner Advertising
17 Nov 2011 at 11:59am
How much do you actually know about banner advertising? If you don't know a lot, imagine how many people share the sentiment with you.

Geotargeting Challenges and Solutions for Mobile Banner Advertising for Publishers and Advertisers
15 Nov 2011 at 3:29pm
Mobile advertising is a rapidly-growing segment of the online advertising industry, and geotargeting is one of the most requested targeting features. However, this has its own challenges that need to be planned for in order to deal with current technology implementations.

True Meaning of CPM and Its Role in Earning More Money
15 Nov 2011 at 3:00pm
CPM stands for cost per M, where M is the roman numeral for 1,000.It is a phrase often used in online advertising and marketing related to web traffic. An impression is a single instance of an ad appearing on a website.CPM, or cost per thousand impressions, is a highly relevant metric in today's Internet economy. Actual meaning of CPM is Cost per thousand impressions or CPM is a measurement of the cost of advertising impressions measured in units of a thousand.

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